Develop In-House Skills or Let Us Do It
Continually upgrading your staff members' knowledge, skills, and capabilities is critical to supporting their advancement, fostering employee satisfaction and retention, and sustaining overall organizational performance.
At the same time, there are situations when business demands urgently require time or capabilities you simply don't have on hand.
At Koepp Research Corporation, we offer coaching, training, and expert outsourcing solutions for:
- Communicating effectively and professionally
- Editing for clarity and impact
- Speaking and presenting
- Designing and executing original research
- Analyzing and interpreting statistical and qualitative data
- Writing compelling reports
Schedule an initial consultation today to discuss your specific needs and explore how we can help you build your organization's capabilities.
Case: Outsourcing Writing and Research Tasks
Marta, founder of a boutique strategy consulting firm, was busy serving a thriving--and growing--client base. She had just completed the organizational assessment for a new client and needed her notes and emerging draft finalized in time for an upcoming meeting. With only days left, she enlisted us to take over the writing and editing process. We heavily edited her draft report, added new writing and analyses where needed, and finalized the complete report in time.
Case: Cultivating Departmental Writing and Editing Skills
Sonya, an executive at a large government organization, contacted us to help her staff of 30 employees. Her department conducts intensive examinations of other organizations and produces complex reports of their findings. We consulted with Sonya and chief members of her staff to identify key departmental needs. We designed a 2-day training followed by ongoing mentoring and editing services to cultivate staff members’ skills.
Case: Compelling Assessments
Sharon, chief executive of a professional services firm, contacted us for help with her rapidly growing company. She conducts intake assessments with each new client, but lacked time to analyze and document her findings. We analyzed the assessment data and documented key findings utilizing her firm’s template.
Case: Research Design
Bob was in the midst of an extensive research project to identify the causes of problematic staff behaviors within a large governmental organization. He was having trouble designing an effective staff survey and follow up interview questions. We carefully reviewed his work and helped him redesign his survey and interview tools to assure that he gathered the data his agency needed.
Share Knowledge, Build Your Brand
In recent years, more and more businesses have begun sharing their knowledge as a way to demonstrate their expertise and build customer relationships. Central to these efforts is providing relevant content and insights that help others. Brands are enhanced and thought leaders are made by building a track record of freely offered, useful insights distributed across multiple media channels.
Specific tactics companies use to build thought leadership include blogging, videos, white papers, slide shares, research, social media campaigns, customer education programs, and more. Across these tactics, the focus is on developing compelling content and making it widely available.
At Koepp Research Corporation, we begin by zeroing in on your company’s current distinctive competencies, needs, and future goals, and then design a powerful thought leadership strategy around these. We can adopt a variety of roles to execute the strategy: We may carry out only a few tasks; we may mentor you or your staff so you can cultivate needed research, writing, and marketing skills in house; or we may conduct the entire writing, research, and marketing effort for you.
Schedule an initial consultation now to discuss your specific needs and explore how we can help you enhance your brand.
Case: Books and Blogging
Candace, a money manager, contacted us for help with writing and editing her books. We carried out a variety of roles, including editing, proofreading, and writing passages as needed. In cases where we wrote for her, we began by reviewing the intent, style, topics, and content to cover. She also contracted us to write short biweekly blogs inspired by her books, freeing her to focus on her clients.
Case: White Papers
George, founder of a professional services firm, practices a discipline of lifelong learning. He is intent on growing his offerings using what he has learned and sharing his emerging insights with clients and colleagues. We discussed his thought leadership goals, designed a supporting strategy, captured his ideas through brief interviews, and wrote white papers that he shared with clients and his community.
Review. Align. Innovate. Repeat.
Accelerating rates of change within the business landscape means that to sustain a strong brand, you need to regularly revisit the new insights your thought leadership efforts have produced and compare these to present and anticipated market realities. The impacts of ongoing technological advances and shifting market forces may indicate that certain offerings need to be dialed down, while other offerings need to be amplified, and still others need to be created anew.
At Koepp Research Corporation, we use this combination of inside-out and outside-in approaches to help you leverage your company’s distinctive competencies in ways that both align with your thought leadership strategy and adapt to external changes.
Once you understand how your offerings need to be adjusted in concert with internal and external realities, we provide you with the structure and support to help you make needed changes.
Schedule an initial consultation now to discuss your specific needs and explore how we can help you innovate your offerings.
Case: Staying Current Amidst a Shifting Educational Landscape
Anita came to us for help with adjusting her tutoring practice amidst the significant and ongoing technological changes driving innovation within the education field. We took time examining and understanding her current offerings and outlining a vision for her thought leadership. We also researched leading practices in education and tutoring. Based on these internally and externally oriented insights, we helped her refine her services and incorporate tools to expand her reach, accessibility, and support for clients.