From Career Confusion to Professional Practice

How clarity work turned a zig-zag career into a distinctive nutrition practice built on a signature method.

Context
This client was at a crossroads. She had:

  • A bachelor’s degree in nutrition

  • A successful track record in recruiting

  • A nagging sense that none of it quite fit

She knew she loved working with people and was drawn to health and behavior change, but the default path—clinical dietetics within a traditional system—left her cold.

Her questions:

  • Is there a way to integrate what I know and what I actually enjoy?

  • If I don’t fit the mold I was trained for, do I have to start over?

What we did

Working through a customized version of the Reinvention Lab, we:

  • Excavated the real pattern. Instead of treating her path as “random,” we surfaced the consistent threads: understanding people, motivating them, and helping them reach goals around food and wellbeing.

  • Named what wasn’t working. We got specific about why the clinical track felt deadening: limited autonomy, narrow protocols, and little room for her relational strengths.

  • Designed a different shape of practice. Together we envisioned a nutrition coaching practice that combined evidence-based guidance with deep motivational work and accountability.

  • Clarified her niche and method. We defined who she served, what problems she solved, and how her approach differed from standard diet programs.

  • Structured her signature process. We articulated a step-by-step client journey—from intake and assessment through ongoing support—grounded in her own philosophy.

  • Planned the transition. We mapped out how to test and launch the new practice alongside her existing work, with realistic milestones and financial guardrails.

Outcomes

  • She launched a nutrition coaching practice that felt aligned with her strengths and values, rather than a compromise.

  • Her signature approach gave her clarity in marketing and sales conversations—she could finally explain, in concrete terms, what she did and why it worked.

  • Within a relatively short period, she built a thriving roster of clients and a reputation for helping people create sustainable change.

  • Most importantly, she moved from “I’ve tried a bunch of things” to **“this is my work”—**experiencing both success and genuine fulfillment.

This is the difference between forcing yourself into a program’s mold and architecting a practice around who you actually are.